Soho Farmhouse,
Passion Project
A decade of the extraordinary,
quietly lived.
Soho Farmhouse is a members-only rural retreat across 100 acres of Oxfordshire countryside ; one of the most loved properties in the Soho House Group. In 2025, it turned ten.
With no client and no brief, I wanted to create something that felt worthy of the milestone: a celebration rather than a campaign.
I developed the creative concept, wrote the original copy, and art directed the visual treatment across fifteen pages. Focusing on one rule throughout the PDF; this is not a promotional campaign.
The result is a digital design piece that sits nicely in the style I like to create.
Concept Development
Art Direction
Digital Design
Self initiated ‘passion project’
Services
Credits
A self-initiated project inspired by Soho Farmhouse's tenth anniversary. All imagery © Soho House Group
This project showcases a curated selection of pages from the campaign, presented as a visual overview rather than the complete, chronological documentation.
Image provided by Soho Farmhouse
Images provided by Soho Farmhouse
Image provided by Soho Farmhouse